ruce started work in the Wine Industry in 1968 as a Laboratory Technician for Yalumba Wines. Then in 1970 moved to Seppelts Wines at Seppeltsfield in the central laboratory and then in 1978 was given the opportunity to join Orlando Wines.

Bruce has been Public Relations Manager for Orlando Wines since 1987 based in the Barossa, taking a very active interest in promoting tourism to the area but also preserving the heritage of the Barossa's founders.

Bruce is very aware of the increasing value of Tourism to our State and to the Barossa. Most of these visitors come to our Cellar Door Sales and public Relations Centres where they receive their first critical taste of the Barossa.

Bruce has been involved in a number of community activities over the years and is still active in a lot of them:

• Barossa Vintage Festival Board Member, 1991
• Tanunda Town Day Committee Member, 1987, 89, 91, 93, 95, 97
• Barossa Winemakers Committee since 1995
• Committee for Barossa under the Stars
• Winner of Regional Tourism Award for Outstanding Contribution by an Individual, 1997
• SA Great Performance Award, 1989

As a Member of the Tanunda Town Day Committee, helped in the fund raising to build the Tanunda Rotunda.