About The Barossa Cellar

The Barossa Cellar acknowledges and pays respect to the Ngadjuri people, the traditional custodians of this country for over 30,000 years, and of the neighbouring Peramangk and Kaurna people whose lands make up the place today known as the Barossa. We acknowledge the attachment of these first peoples to country, and deeply value the cultural beliefs and their past, present and ongoing connection to this land.

The Barossa Cellar

Over decades, Barossa winemakers had conversations that began with “Wouldn’t it be great if we could show the world how well Barossa wines age…” Finally, during the 2011 Barossa Vintage Festival, the wine fraternity Barons of Barossa launched the concept of a Barossa Cellar, then put out a call to the region’s winemaker for donation of their top wines. The response was overwhelming, reinforcing the Barons’ determination to make such a Cellar a reality.

Officially opened in March 2020, The Barossa Cellar is now a reality, with an incredible wine collection of thousands of wines aging gracefully in a secure, temperature-controlled vault. Built into a hillside overlooking the Barossa Valley, this environmentally considerate building makes an indelible mark in the timeline of the region.

The Barossa Cellar has become the beating heart of this region’s wine community. The only regional wine centre of its kind in Australia, it is a touchstone for winemakers, viticulturists and wine afficionados alike.

  • A home for the Barossa wine community, including the day-to-day operations of Barossa Australia
  • A place to educate the global wine community about the Barossa, and to showcase the aging potential of our wines.
  • Home to a magnificent collection of fine wines generously donated by Barossa and Eden Valley winemakers.

Although The Barossa Cellar is not a cellar door, visitors are invited to experience bookable wine events and tastings. Visit our Experiences page for more information and to book.

Be part of The Barossa Cellar

An extraordinary community project, The Barossa Cellar has been made possible by generous donations from the Barons of Barossa, Barossa wineries and growers, families, businesses and wine enthusiasts from around the world.
You can take part in the Barossa Cellar experience in the following ways:

  • Donate a Vine – receive exclusive rights to purchase extraordinary wines, invitations to tastings and even participate in the annual harvest of the Heritage Shiraz Vineyard
  • Become a Sponsor
  • Book a premium tasting, masterclass, wine and food mastery studios in the expansive Grand Hall.

The Barossa Cellar Custodians

The Barossa Cellar operates under the mandate of and with the full support of Barons of Barossa, a not-for-profit incorporated association founded in 1975. Its charter is to support Barossa wine, viticulture, gastronomy, arts and heritage. Since its inception, the Barons fraternity has donated more than $2 million to local community events, organisations and projects.

The Barons of Barossa are the custodians of The Barossa Cellar on behalf of the Barossa community.

Day to day, The Barossa Cellar is managed by Barossa Australia, the peak industry body for grape growers, winemakers and tourism businesses.

The Barossa Cellar
Heritage Vineyard

This modest one hectare site at the foot of the Barossa Cellar is home to a vineyard like no other in the world. With 2,000 vines sourced from cuttings meticulously taken from 35 of the region’s oldest and most iconic Shiraz vineyards, this vineyard is the only repository of the earliest wine material in the Barossa, and indeed some of the oldest Shiraz genetics in the world.

Planted as a tribute to more than 175 years of grape growing in the Barossa, the vineyard has been accredited by Sustainable Winegrowing Australia and reflects best practice viticulture.

On Easter Monday 2023, an enthusiastic group of Vine Donors and Sponsors gathered to pick TBC Heritage Vineyard’s first harvest. Made by Barons of Barossa winemakers, it is being aged in locally coopered oak barrels. We anticipate the release of this extraordinary wine to be in 2025.

This wine will be in extremely limited release annually and offered only to The Barossa Cellar Key holders and Vine Donors.

f you would like to be part of The Barossa Cellar’s extraordinary vineyard story, please visit our DONATE page to purchase a Vine.

View map and learn more about source vineyards for our Heritage Shiraz Vineyard.